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Privacy Policy

When placing orders on the website tirgotava.valmiermuiza.lv, you entrust SIA Valmiermuižas alus (registration No. 40003752458, legal address: Dzirnavu iela 2, Valmiermuiža, Valmieras pag., Burtnieku nov., LV-4219) as a Controller of the personal data processing with your personal data and give us the right to process them, in accordance with the scope, types and purposes determined in this Policy and Terms of Use of the internet store of SIA VALMIERMUIŽAS ALUS. We inform you that we are only implementing the processing of your personal data, if you choose to provide us with your personal data. We provide you with particularly transparent and honest processing of your personal data, as well as take care to ensure your privacy and personal data safety.

In this Policy you will find all the information about what data types we collect and process, what we use them for, how long we store them, and other information. This information is important, therefore we encourage you to read this Policy carefully before providing us information about your personal data.

We would like to also draw your attention to the fact that both the Privacy Policy as well as Terms of Use of the internet store may be changed, supplemented and updated.

When using the services of our internet store and performing product delivery, you agree to the processing and storage of your personal data.

SIA Valmiermuižas alus (hereinafter also referred to as – “we”, “us”, “our”) undertakes to only process such personal data, which are necessary for the performance of our commercial activity, the fulfilment of requirements of regulatory enactments and contractual liabilities, as well as the provision of legitimate interests. We process your personal data in accordance with effective data protection laws, including the European Union (EU) General Data Protection Regulation and other legal acts, governing personal data processing and protection.

We have performed the necessary technical and organisational measures, in order to ensure personal data security, ensuring the protection of your personal data from accidental disclosure, exchange or other unlawful data processing.

Purpose of personal data processing

In order to identify you as a buyer and receiver of products, to issue an invoice, ensure product delivery and perform other obligations arising from the concluded Contract, we process your name, surname, phone number, e-mail address, address of the place of residence and payment information.

In order to send you the transaction and administrative communication materials, such as purchase approval, reminder of a non-finished purchase, or more detailed information about product delivery, we process your name, surname and e-mail.

In order to provide answers to your questions when contacting our staff via phone or electronically, we process your voluntary provided personal data – name, surname, phone number and e-mail address, as well as other provided information. Your personal data shall only be used for the purpose of contacting you and providing answers to your questions, comments or recommendations.


We use cookies in order to get a view of how our website service is being used, allowing the site to remember your computer during next visits, and this also helps us to improve our website further on, in order for it to be convenient for you to use. Through cookies, we have the ability to save your individual settings as a user, to recognise you and accordingly respond, when you use our website. Without using cookies it will not be possible for you to valuably use all the functions of our website. Depending on the functions to be performed, we use mandatory, functional, analytical and targeted (advertising) cookies.

Cookies are small text files, that are sent to your computer memory when you visit the website. During each of the following visits to the website, the cookies are sent back to the website of their origin, or another website that recognises these cookies. The cookies function as memory of the particular website, enabling the website to remember your computer during the following visits.

Your browser or device usually enables you to change settings that refer to the use of cookies and scope, as well as to the currently saved cookies. Please, search for the information on how to change the settings of cookies, in the setting information of your browser or used device. It is possible to obtain additional information about cookies as well as on how it is possible to manage or delete them, on the website www.aboutcookies.org.

Google Analytics

This website uses text cookies of the Google Analytics program created by Google Inc., which are stored on your computer and enable you to analyse the activities of visitors on the website tirgotava.valmiermuiza.lv. For this purpose, standard information such as connection time, duration, IP address and anonymous information about your activity on the website is collected.

The information generated by these cookies about your use of our website is sent to and stored on Google servers abroad (which may not be located in Latvia or in the European Union). According to the Google Inc. terms of service (https://www.google.com/intl/lv/policies/terms/) and Google Analytics terms of service (http://www.google.com/analytics/terms/us.html) Google will use the above-mentioned information in order to assess, for our needs, how you use the website, and in order to prepare reports on the activities of users on the site.

Our purpose is not to use cookies, in order to find or collect any identifying information on the visitors of the website tirgotava.valmiermuiza.lv, as well as we will not permit any other third person to do so.

You may be excluded from the collection of information performed by Google Analytics by downloading and activating the additional tool Google Analytics Opt-out Browser Add-on (https://support.google.com/analytics/answer/181881 or http://tools.google.com/dlpage/gaoptout?hj=de). This add-on tool communicates with Google Analytics JavaScript (ga.js) to specify that information about the website visit must not be sent to Google Analytics.

Types of cookies

We use both session cookies (existing only up to the moment when you close the website browser) as well as permanent cookies (existing for a longer period of time). Our website tirgotava.valmiermuiza.lv uses the following Performance/analytical and functional cookies:

Mandatorily requiredCookies, which are necessary in order to be able to navigate the website, to use the possibilities provided by it, including to acquire information about services and acquire them. These cookies identify the user’s device, but do not reveal the user’s identity, nor do they collect or store information. Without these cookies our website will not be able to valuably operate, for example, when providing the services requested by you. These cookies are saved on the device used by you until the moment when the browser of the relevant website is closed.
Performance/analytical cookiesCookies, collecting information on how visitors use the website, for example, in order to determine which sections of the website are most often visited, as well as in order to establish whether visitors receive notifications on errors. These cookies only identify the user’s device, but do not reveal the user’s identity.
Functional cookiesThese cookies enable our website to remember selections made by you (for example, the used language etc.) and to ensure improved and more personalised possibilities.
Target cookiesThese cookies are used to collect information about the websites visited by the user and to offer our services that are of direct interest to the particular user or to address offers that are relevant to the particular interest of the user. Usually these cookies, with the consent of the website (site) owner, are placed by third parties, such as Google Adwords. These cookies are permanently stored on the user’s device.

The purpose we use cookies for:

  1. in order to provide functionality of the website;
  2. to customise website functionality to the user’s behaviour, including language, search requests, previously viewed content;
  3. to obtain statistical data about the flow of website users, including the number of visits, and the total time spent using the website etc.;
  4. to authenticate users.

How long cookies are stored for

Unless otherwise specified, cookies are stored while the activity is performed, for the purpose of which 

they have been collected, and then deleted afterwards.

Approval and disabling of cookies

By visiting our website, a window is displayed to the users with a message that cookies are being used on the website. By closing this message window, the user confirms that he/she has become acquainted with and agrees to the information about the cookies, their purposes of use and the cases when they are transferred to third persons, and agrees to it. Accordingly, the legal basis for the use of cookies is the user’s consent.

Limitation and deletion of cookies is possible through the security settings of the browser

of any network. However, it should be taken into account that it is not possible to refuse the use of mandatory and

functional cookies, due to the fact that the valuable provision of use of the site and website without them is not possible. 

Contact information

If a user has a question about the use of cookies, the user can contact us by using the contact information, available on the site of our internet store.

Personal data storage duration

We will store your personal data for as long as it is necessary for the achievement of the above-mentioned purposes of processing, unless the longer storage thereof is determined or permitted by applicable regulatory enactments. If the data processing is performed on the basis of your consent, the data shall be processed as long as your consent is valid and is not revoked.

Transfer of personal data

We may share your personal data within the framework of the company SIA Valmiermuižas alus.

In order to fulfil our liabilities towards you, we may deliver your personal data to cooperation partners, data processors, who perform the necessary data processing on our behalf, for example, to the IT infrastructure developer and maintainer, marketing agencies, courier services etc.  Such companies, in accordance with law and our cooperation agreement, are requested to protect your personal data and to only process them in accordance with the purposes set forth by us.

Pursuant to request, we may deliver your personal data to state and law enforcement authorities, in order to, in case of need, protect our legal interests, by preparing, submitting and defending legal requirements.

Place of personal data processing

We mostly process your personal data in Latvia and your personal data shall not be transferred or processed in a country, located outside of the EU/EEA.


We do not provide services to minor persons. In the case if we find out that we have acquired and process any data of minor persons, we will perform the relevant activities in order to erase such personal data.

Your rights with regard to personal data processing

In accordance with the General Data Protection Regulation and legal acts of the Republic of Latvia, you shall have the right:

1)       to access the corresponding personal data and receive information on their processing;

2)      to request to correct incorrect, inaccurate or incomplete personal data;

3)      to erase your personal data (“right to be forgotten”), except for in cases, when laws require the data to be stored;

4)      to revoke the previously provided consent for data processing;

5)      to limit your data processing – the right to request us to temporarily terminate the processing all your personal data altogether;

6)      to request a copy of your personal data in electronic format and the right to transfer such data to another controller (data portability);

7)      to turn to the State Data Inspectorate.

You may submit a request on the implementation of your rights by filling in the form in person at our office at Dzirnavu iela 2, Valmiermuiža, Valmieras pag., Burtnieku nov., LV-4219, by presenting a personal identity document (passport or ID card) or sending a request electronically, using a safe electronic signature.

We may make changes in the Privacy Policy at any time and without prior warning. Amendments shall come into force as of the moment they are published on the website. You shall have a responsibility to periodically read over this Privacy Policy, in order to make sure you have become acquainted with the changes.

The latest changes to the Privacy Policy were made on 30 November 2022.

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